The app collects a lot of metadata related to the account such as the phone number, your profile picture, your usage patterns and device data. The update will now also allow for a tighter integration between WhatsApp and Facebook’s backend, particularly where Facebook’s business customers engage on WhatsApp with their customers and to help Facebook personalise ads across its platform.
Apple have recently implemented a more transparent approach to privacy as they now have enforced all apps on the app store to show what data they collect from their users. Forbes published this diagram which exposes the “data linked to you” comparing the most popular social and messaging platforms. We have added YEO to highlight our stance on your personal data.
Times are changing, and the public focus for an alternative to Facebook dominated social media and messaging applications is demonstrated by negative press and the recommendation from leading entrepreneurs to switch to alternative secured messaging applications. YEO are currently running a private beta and plan to have a public beta running mid February. Take your private messaging to the next level and join us www.yeomessaging.com/beta